We are at the foothills of the Castelli Romani, one of the most important agricultural areas in Lazio. An area that produces excellent products such as DOC wines, truffles and mushrooms as well as a huge variety of fruit and vegetable products. The produce is excellent thanks to a soil rich in potassium and phosphorus and to the ideal microclimate.

Right: fresh Goji berries have many beneficial antioxidant properties. A high-quality product that can be enjoyed as a snack, on ice-cream and in smoothies. Its deliciously sweet flavour means it works with all kinds of dishes. The company has now activated hand delivery at its facility for those who want to try them. 

Actually, this region is on the same latitude as the Chinese province of Ningxia, where the Goji berries that meet global demand are currently cultivated. They are a superfruit with high organoleptic qualities and endless beneficial properties.

The legend says that, during the 7th century, there used to be a well in a Buddhist temple on the Himalayan mountains into which uneaten, ripe berries would fall. The Monks drank the water from the well every day and lived a very long healthy life…

Legends aside, in the early 1980s, new technologies attributed the reason for this longevity to the substances released by Goji berries.
Lycium barbarum, the plant that produces Goji berries, is a rustic perennial bush from the Asian Himalayan region. It can grow up to three metres, its leaves are bright green and it can withstand frost and strong winds. When exposed to sunlight, fruits increase their organoleptic qualities and beneficial properties.
Read more on Fresh Plaza

Publisher: Lebanese Company for Information & Studies

Editor in chief: Hassan Moukalled


Consultants:
Lebanon : Dr. Zaynab Moukalled Noureddine, Dr. Naji Kodeih
Syria : Joseph el Helou, Asaad el kheir, Mazen el Makdesi
Egypt : Ahmad Al Droubi
Managing Editor : Bassam Al-Kantar

Administrative Director : Rayan Moukalled

Address: Lebanon, Beirut, Badaro, Sami El Solh | Al Snoubra Bldg., B.P. 113/6517 | Telefax : +961-01392444 - 01392555-01381664 | email: [email protected]

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