YOU get a healthy heat-and-eat meal! And YOU get a healthy heat-and-eat meal! Oprah Winfreyhas launched a line of nutritious, reasonably priced, refrigerated comfort foods, and according to People, she’s hoping they’ll make healthy eating much more accessible for all.
The first wave of the O, That’s Good! collection features four side dishes and four soups—all of which include a not-so-secret healthy twist. The Original Mashed Potatoes, Garlic Mashed Potatoes, and Baked Potato Soup have added cauliflower. The Three Cheese Pasta and Broccoli Cheddar Soup are both enhanced with pureed butternut squash. The Creamy Parmesan Pasta has white beans hidden inside. The Creamy Tomato Basil Soup is loaded with carrots and celery, and the already veggie-heavy Creamy Butternut Squash Soup also includes sweet potatoes and carrots.
Oprah, 63, told People that the collaboration with Kraft Heinz was a no-brainer for her. She says that she’s been approached about all kinds of partnerships over the years, but that not all have been a good fit. “I have always just wanted to stay in my lane and to do what was organic for me, authentic and natural.” She added, “[Kraft Heinz] mentioned the idea of making nutritious food accessible to a lot of communities that do not have that option. And that is what intrigued me.” The soups and sides, which will start hitting shelves early this month before expanding to grocery stores around the country in October, will retail for $4.99 and $4.49 each, respectively.
The avid gardener said she worked with the development team from start to finish to create delicious recipes that aligned with her own healthy eating sensibilities. For example, she started with four separate soups because, “I love soup. I associate it with warmth and love, so I have soup almost every day.” And “the twist on the cauliflower mashed potatoes, which is really what sparked this whole thing, is me sitting at the table in my own house and whipping up some [mashed cauliflower]. And I was thinking, gosh, this really isn’t mashed potatoes. But what if you actually used only a portion of the mashed potatoes and added the cauliflower? Then you would have a substantive potato-cauli dish,” she said. “I’ve eaten more cauliflower and potatoes than you can imagine trying to get the exact right summation of cauliflower to potatoes. I think we did it.”
And although the Wrinkle in Time star is a Weight Watchers spokeswoman, you won’t see any point counts on the O, That’s Good! labels. “We’re not calling it diet food because people don’t want to be on a diet,” she said. “We’re not putting points on [the packaging] so that people can’t say, ‘What if I’m not on that program?’ It’s just a step in the direction of getting folks to eat better.”
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